Written by
Gideon Aleonogwe
April 26, 2024
Marketing Your Online Courses
The Ultimate Guide to Boosting Your Course Enrollments with Social Proof
Gideon Aleonogwe
November 21, 2023
Many course creators undersell.
Here’s the typical route online content creators follow:
Create top-notch content, host it on a seamless cohort-based online course platform, and make sure your passion is contagious.
That might seem like a solid course creation strategy, but it misses one thing: Trust.
Think about it.
How can you convince others that your course is the perfect answer to their needs? Chances are that you will turn people off if your claims are not verifiable. That is why you need to tap into the wonders of social proof.
Consider this:
88% of people trust recommendations from real people over marketing promises. Social proof showcases past student success, reducing perceived risk and building confidence in your course's value.
In this guide, we’ll teach you how to leverage social proof to sell your courses. But first, let’s start with the basics.
What Is Social Proof?
Social proof is a concept where people make decisions based on what other people think and say.
In the context of online courses, social proof essentially means showing prospective learners evidence of past learners finding your course helpful and achieving their goals as a result.
Social proof is quite straightforward when broken down into its key components. At its core, social proof is founded on:
Conformity (i.e., wanting to fit in and gain crowd acceptance)
Belonging (i.e., taking action if it aligns with their values and beliefs)
Trust (i.e.,when uncertain. people trust others’ opinions)
For instance, let's consider an independent course creator teaching product design. Their objective might be to get young adults interested in design to purchase the course. To achieve this, they could:
Feature customer testimonials highlighting how the course took them from beginner to securing an internship at a FinTech startup
Target influencers in the product design space to endorse the course
Actively engage with learners’ feedback to address their fears and build trust
And to make sure it is not just a one-time thing, publicly sharing such feedback ensures ongoing public acknowledgement and acceptance of your skills.
Why Should You Use Social Proof?
Without social proof, it can be hard selling your course to a total stranger. But with a well-sourced and placed social proof you can:
Increase trust and credibility in your course offerings and the chances of prospective students enrolling.
Reduce student hesitancy often associated with online learning. It reassures your students that your course is worth it when they read the positive reviews from people who were once in their shoes.
Improve conversion rates as more students take action and enrol in your courses based on these reviews.
Enhance your brand's reputation as a credible and trustworthy source of valuable education, attracting new students, and encouraging loyalty and advocacy among existing ones.
Enhance student engagement. Social proof contributes to their overall engagement with your courses seeing what other students have achieved through your courses.
When you document and showcase social proofs effectively, you have a powerful asset on your hands. Now, in the eyes of prospective learners, you are more credible, which, in turn, increases enrolment and fosters a thriving online learning community.
And just as in traditional businesses, 90% of individuals place greater trust in the words of a former learner regarding your course than in your own promotion of it. That is why you should place a greater emphasis on the experience of your learners.
The world’s most renowned seller (arguably), Jeff Bezos, Founder of Amazon, said it best:
Now, let’s see how to go from gathering to effectively using social proofs.
Six Ways to Leverage Social Proof Effectively
Here's a comprehensive guide on how to effectively harness the power of social proof:
1. Define Your Goal
The first step in crafting a successful social proof strategy is to establish a clear and specific goal.
What do you aim to achieve with your social proof efforts?
Whether it's building trust, increasing conversions, or enhancing your course’s reputation, defining your goal upfront will provide a guiding framework for your strategy.
Example of goals you can set include:
Establishing yourself as a thought leader in your industry
Increasing traffic from search engines by a specific percentage over a defined period, say 30% in the next year
Boosting your revenue as a course creator by 30% compared to the previous year
Improving student retention and referral rates by 20% increase in repeat course purchases or renewals
Getting 20 social mentions from thought leaders and industry experts
So, if your goal was to get 20 social mentions from leaders in your niche, how do you go about it?
2. Identify Your Audience
It's important to know your audience well for social proof to work. If you don't learn about them, you might not get their attention.
Why?
You don’t know what makes them tick!
To be on the winning side, take a deep dive deep into the:
Demographics (i.e, what do they have in common?)
Psychographics (i.e., what are their habits and values?)
This can be through surveys or even online interactions on Twitter or LinkedIn. There’s no one method.
The idea is to gain insights into who they are and what resonates with them.
This knowledge will inform the type of social proof you use and where to place them that will most effectively influence their decision to mention you.
3. Select Your Social Proof Types
With your audience insights in hand, the next thing to do is choose the social proof types that align best with your goals and that will resonate with your audience.
Whether it's customer testimonials, case studies, endorsements from other industry experts, or user-generated content, select the social proof elements that will most effectively build trust and credibility among your audience.
Also look out for where they go to hang out.
If they are on X (formerly Twitter), prioritise gathering your social proofs in formats best compatible X. This should be the same for other platforms as well.
Your social proofs could be in a form of putting out a tweet
4. Gather Social Proof
Now that you're sure of the social proof format, it's time to gather them.
Here's how you can collect compelling testimonials and case studies that highlight the positive impact of your course on students:
Directly Reach Out for Feedback: Contact satisfied students personally. Ask targeted questions like, "How has this course impacted your professional journey?" To motivate participation, offer incentives such as course discounts or access to exclusive content.
Create Easy Feedback Channels: Facilitate ongoing communication with your learners. Implement tools like Google Forms for surveys and organise monthly Zoom calls for one-on-one feedback sessions. Remember to stress the value of their opinions in enhancing the course experience.
Identify Success Stories Through Metrics: Use course engagement and performance indicators to pinpoint students who have demonstrated remarkable progress. For instance, monitor completion rates and quiz scores with VarsityScape's analytics features.
Not every testimonial will make sense to your audience.
That is why you must clearly outline the student's situation before taking the course, the specific skills or knowledge gained, and the concrete outcomes they achieved, such as securing a new job or earning a promotion.
That way, a clear path of cause and effect has been established between taking your causing and outcome of securing a job.
5. Present Social Proof
Next, present your social proof clearly.
How you present your learners’ testimonials is just as important as getting them together. So, it's essential to strategically present it to maximise its impact.
Consider the following tactics:
Where to Showcase Testimonials and Case Studies: Feature testimonials and case studies prominently on your course landing pages, social media profiles and email marketing campaigns.
Optimising the Presentation of Social Proof: When optimising the presentation, ask yourself: “Do I want people to thoroughly consume or skim through the review?” People pay more attention to video than any other content format, while they just skim through podcasts and long-form content. If you have the budget and willing participants, use video testimonials.
Creating Compelling Narratives from Student Stories: When putting together student success stories, focus on learners’ journey, common challenges beginners face and the outcomes achieved through your course.
Rachel Andrew, Technical Writer at Google, shed more light on the subject:
6. Leverage Social Media for Awareness
Use social media to show off your students' achievements and build a strong community. Try these simple steps:
Post Success Stories: Regularly share your students' success stories and testimonials on social media. Pair these stories with eye-catching images and captions to grab attention. This shows the positive impact of your course on many lives.
Encourage Sharing: Ask your students to share their own experiences on social media using special hashtags or by joining contests. Rewarding or recognising these shares can help spread the word about your course and make your students feel more connected.
Create a Supportive Community: Use your social media to start conversations, share useful resources, and celebrate your students' successes. Encourage students to help each other out. This makes learning together more enjoyable and effective.
Remember to keep an eye on how well these efforts are working. If something isn't working as well as you'd like, try a new approach to make your social media even more engaging and helpful for your students.
This way, social media becomes more than just a way to communicate—it becomes a key tool in supporting and growing your educational community.
How to Better Optimize Social Proof
To make your social proof strategy even stronger and get better results, try these two advanced steps:
Test Different Types of Social Proof
Find out what kinds of social proof your audience likes best by trying out different types, like testimonials or case studies, and seeing which ones work better.
Look at things like:
How much people engage
How many people are signing up
If they are more likely to buy something, or
If they click more on links.
This helps you understand the real effect of your social proof and make smart changes to improve.
Create a Social Proof Library
Put together a collection of all the great things people have said about your service or product, like success stories or user comments.
Organise them so you can easily find and use them for different marketing needs. This way, you always have good content to share that can convince others.
By doing these things, you can make your social proof even more effective
This means more people will trust and believe in your product, which can lead to more sales. Keep trying different things and collecting great social proof to make your strategy even better.
Start Using Social Proof to Market Your Online Course Today
Start using social proof to boost your online course today. You now know how powerful social proof can be in enhancing your course marketing efforts. It's time to take action. Apply these strategies to build trust and draw in more students.
Keep in mind the importance of sharing positive student experiences, using credible platforms, and creating a community of engaged learners. With active use of social proof, you’ll see your enrolments grow.
Looking for more tips? Our blog is full of free resources to guide you in perfecting your social proof strategy. And if you’re searching for a reliable cohort-based platform to host your course, consider VarsityScape.com. We simplify the social proof process at no extra cost to you.
Take that first step now. Don’t wait to harness the power of social proof and start making a real difference in your course enrolments today!
Marketing Your Online Courses
The Ultimate Guide to Boosting Your Course Enrollments with Social Proof
Gideon Aleonogwe
November 21, 2023
Many course creators undersell.
Here’s the typical route online content creators follow:
Create top-notch content, host it on a seamless cohort-based online course platform, and make sure your passion is contagious.
That might seem like a solid course creation strategy, but it misses one thing: Trust.
Think about it.
How can you convince others that your course is the perfect answer to their needs? Chances are that you will turn people off if your claims are not verifiable. That is why you need to tap into the wonders of social proof.
Consider this:
88% of people trust recommendations from real people over marketing promises. Social proof showcases past student success, reducing perceived risk and building confidence in your course's value.
In this guide, we’ll teach you how to leverage social proof to sell your courses. But first, let’s start with the basics.
What Is Social Proof?
Social proof is a concept where people make decisions based on what other people think and say.
In the context of online courses, social proof essentially means showing prospective learners evidence of past learners finding your course helpful and achieving their goals as a result.
Social proof is quite straightforward when broken down into its key components. At its core, social proof is founded on:
Conformity (i.e., wanting to fit in and gain crowd acceptance)
Belonging (i.e., taking action if it aligns with their values and beliefs)
Trust (i.e.,when uncertain. people trust others’ opinions)
For instance, let's consider an independent course creator teaching product design. Their objective might be to get young adults interested in design to purchase the course. To achieve this, they could:
Feature customer testimonials highlighting how the course took them from beginner to securing an internship at a FinTech startup
Target influencers in the product design space to endorse the course
Actively engage with learners’ feedback to address their fears and build trust
And to make sure it is not just a one-time thing, publicly sharing such feedback ensures ongoing public acknowledgement and acceptance of your skills.
Why Should You Use Social Proof?
Without social proof, it can be hard selling your course to a total stranger. But with a well-sourced and placed social proof you can:
Increase trust and credibility in your course offerings and the chances of prospective students enrolling.
Reduce student hesitancy often associated with online learning. It reassures your students that your course is worth it when they read the positive reviews from people who were once in their shoes.
Improve conversion rates as more students take action and enrol in your courses based on these reviews.
Enhance your brand's reputation as a credible and trustworthy source of valuable education, attracting new students, and encouraging loyalty and advocacy among existing ones.
Enhance student engagement. Social proof contributes to their overall engagement with your courses seeing what other students have achieved through your courses.
When you document and showcase social proofs effectively, you have a powerful asset on your hands. Now, in the eyes of prospective learners, you are more credible, which, in turn, increases enrolment and fosters a thriving online learning community.
And just as in traditional businesses, 90% of individuals place greater trust in the words of a former learner regarding your course than in your own promotion of it. That is why you should place a greater emphasis on the experience of your learners.
The world’s most renowned seller (arguably), Jeff Bezos, Founder of Amazon, said it best:
Now, let’s see how to go from gathering to effectively using social proofs.
Six Ways to Leverage Social Proof Effectively
Here's a comprehensive guide on how to effectively harness the power of social proof:
1. Define Your Goal
The first step in crafting a successful social proof strategy is to establish a clear and specific goal.
What do you aim to achieve with your social proof efforts?
Whether it's building trust, increasing conversions, or enhancing your course’s reputation, defining your goal upfront will provide a guiding framework for your strategy.
Example of goals you can set include:
Establishing yourself as a thought leader in your industry
Increasing traffic from search engines by a specific percentage over a defined period, say 30% in the next year
Boosting your revenue as a course creator by 30% compared to the previous year
Improving student retention and referral rates by 20% increase in repeat course purchases or renewals
Getting 20 social mentions from thought leaders and industry experts
So, if your goal was to get 20 social mentions from leaders in your niche, how do you go about it?
2. Identify Your Audience
It's important to know your audience well for social proof to work. If you don't learn about them, you might not get their attention.
Why?
You don’t know what makes them tick!
To be on the winning side, take a deep dive deep into the:
Demographics (i.e, what do they have in common?)
Psychographics (i.e., what are their habits and values?)
This can be through surveys or even online interactions on Twitter or LinkedIn. There’s no one method.
The idea is to gain insights into who they are and what resonates with them.
This knowledge will inform the type of social proof you use and where to place them that will most effectively influence their decision to mention you.
3. Select Your Social Proof Types
With your audience insights in hand, the next thing to do is choose the social proof types that align best with your goals and that will resonate with your audience.
Whether it's customer testimonials, case studies, endorsements from other industry experts, or user-generated content, select the social proof elements that will most effectively build trust and credibility among your audience.
Also look out for where they go to hang out.
If they are on X (formerly Twitter), prioritise gathering your social proofs in formats best compatible X. This should be the same for other platforms as well.
Your social proofs could be in a form of putting out a tweet
4. Gather Social Proof
Now that you're sure of the social proof format, it's time to gather them.
Here's how you can collect compelling testimonials and case studies that highlight the positive impact of your course on students:
Directly Reach Out for Feedback: Contact satisfied students personally. Ask targeted questions like, "How has this course impacted your professional journey?" To motivate participation, offer incentives such as course discounts or access to exclusive content.
Create Easy Feedback Channels: Facilitate ongoing communication with your learners. Implement tools like Google Forms for surveys and organise monthly Zoom calls for one-on-one feedback sessions. Remember to stress the value of their opinions in enhancing the course experience.
Identify Success Stories Through Metrics: Use course engagement and performance indicators to pinpoint students who have demonstrated remarkable progress. For instance, monitor completion rates and quiz scores with VarsityScape's analytics features.
Not every testimonial will make sense to your audience.
That is why you must clearly outline the student's situation before taking the course, the specific skills or knowledge gained, and the concrete outcomes they achieved, such as securing a new job or earning a promotion.
That way, a clear path of cause and effect has been established between taking your causing and outcome of securing a job.
5. Present Social Proof
Next, present your social proof clearly.
How you present your learners’ testimonials is just as important as getting them together. So, it's essential to strategically present it to maximise its impact.
Consider the following tactics:
Where to Showcase Testimonials and Case Studies: Feature testimonials and case studies prominently on your course landing pages, social media profiles and email marketing campaigns.
Optimising the Presentation of Social Proof: When optimising the presentation, ask yourself: “Do I want people to thoroughly consume or skim through the review?” People pay more attention to video than any other content format, while they just skim through podcasts and long-form content. If you have the budget and willing participants, use video testimonials.
Creating Compelling Narratives from Student Stories: When putting together student success stories, focus on learners’ journey, common challenges beginners face and the outcomes achieved through your course.
Rachel Andrew, Technical Writer at Google, shed more light on the subject:
6. Leverage Social Media for Awareness
Use social media to show off your students' achievements and build a strong community. Try these simple steps:
Post Success Stories: Regularly share your students' success stories and testimonials on social media. Pair these stories with eye-catching images and captions to grab attention. This shows the positive impact of your course on many lives.
Encourage Sharing: Ask your students to share their own experiences on social media using special hashtags or by joining contests. Rewarding or recognising these shares can help spread the word about your course and make your students feel more connected.
Create a Supportive Community: Use your social media to start conversations, share useful resources, and celebrate your students' successes. Encourage students to help each other out. This makes learning together more enjoyable and effective.
Remember to keep an eye on how well these efforts are working. If something isn't working as well as you'd like, try a new approach to make your social media even more engaging and helpful for your students.
This way, social media becomes more than just a way to communicate—it becomes a key tool in supporting and growing your educational community.
How to Better Optimize Social Proof
To make your social proof strategy even stronger and get better results, try these two advanced steps:
Test Different Types of Social Proof
Find out what kinds of social proof your audience likes best by trying out different types, like testimonials or case studies, and seeing which ones work better.
Look at things like:
How much people engage
How many people are signing up
If they are more likely to buy something, or
If they click more on links.
This helps you understand the real effect of your social proof and make smart changes to improve.
Create a Social Proof Library
Put together a collection of all the great things people have said about your service or product, like success stories or user comments.
Organise them so you can easily find and use them for different marketing needs. This way, you always have good content to share that can convince others.
By doing these things, you can make your social proof even more effective
This means more people will trust and believe in your product, which can lead to more sales. Keep trying different things and collecting great social proof to make your strategy even better.
Start Using Social Proof to Market Your Online Course Today
Start using social proof to boost your online course today. You now know how powerful social proof can be in enhancing your course marketing efforts. It's time to take action. Apply these strategies to build trust and draw in more students.
Keep in mind the importance of sharing positive student experiences, using credible platforms, and creating a community of engaged learners. With active use of social proof, you’ll see your enrolments grow.
Looking for more tips? Our blog is full of free resources to guide you in perfecting your social proof strategy. And if you’re searching for a reliable cohort-based platform to host your course, consider VarsityScape.com. We simplify the social proof process at no extra cost to you.
Take that first step now. Don’t wait to harness the power of social proof and start making a real difference in your course enrolments today!
Marketing Your Online Courses
The Ultimate Guide to Boosting Your Course Enrollments with Social Proof
Gideon Aleonogwe
November 21, 2023
Many course creators undersell.
Here’s the typical route online content creators follow:
Create top-notch content, host it on a seamless cohort-based online course platform, and make sure your passion is contagious.
That might seem like a solid course creation strategy, but it misses one thing: Trust.
Think about it.
How can you convince others that your course is the perfect answer to their needs? Chances are that you will turn people off if your claims are not verifiable. That is why you need to tap into the wonders of social proof.
Consider this:
88% of people trust recommendations from real people over marketing promises. Social proof showcases past student success, reducing perceived risk and building confidence in your course's value.
In this guide, we’ll teach you how to leverage social proof to sell your courses. But first, let’s start with the basics.
What Is Social Proof?
Social proof is a concept where people make decisions based on what other people think and say.
In the context of online courses, social proof essentially means showing prospective learners evidence of past learners finding your course helpful and achieving their goals as a result.
Social proof is quite straightforward when broken down into its key components. At its core, social proof is founded on:
Conformity (i.e., wanting to fit in and gain crowd acceptance)
Belonging (i.e., taking action if it aligns with their values and beliefs)
Trust (i.e.,when uncertain. people trust others’ opinions)
For instance, let's consider an independent course creator teaching product design. Their objective might be to get young adults interested in design to purchase the course. To achieve this, they could:
Feature customer testimonials highlighting how the course took them from beginner to securing an internship at a FinTech startup
Target influencers in the product design space to endorse the course
Actively engage with learners’ feedback to address their fears and build trust
And to make sure it is not just a one-time thing, publicly sharing such feedback ensures ongoing public acknowledgement and acceptance of your skills.
Why Should You Use Social Proof?
Without social proof, it can be hard selling your course to a total stranger. But with a well-sourced and placed social proof you can:
Increase trust and credibility in your course offerings and the chances of prospective students enrolling.
Reduce student hesitancy often associated with online learning. It reassures your students that your course is worth it when they read the positive reviews from people who were once in their shoes.
Improve conversion rates as more students take action and enrol in your courses based on these reviews.
Enhance your brand's reputation as a credible and trustworthy source of valuable education, attracting new students, and encouraging loyalty and advocacy among existing ones.
Enhance student engagement. Social proof contributes to their overall engagement with your courses seeing what other students have achieved through your courses.
When you document and showcase social proofs effectively, you have a powerful asset on your hands. Now, in the eyes of prospective learners, you are more credible, which, in turn, increases enrolment and fosters a thriving online learning community.
And just as in traditional businesses, 90% of individuals place greater trust in the words of a former learner regarding your course than in your own promotion of it. That is why you should place a greater emphasis on the experience of your learners.
The world’s most renowned seller (arguably), Jeff Bezos, Founder of Amazon, said it best:
Now, let’s see how to go from gathering to effectively using social proofs.
Six Ways to Leverage Social Proof Effectively
Here's a comprehensive guide on how to effectively harness the power of social proof:
1. Define Your Goal
The first step in crafting a successful social proof strategy is to establish a clear and specific goal.
What do you aim to achieve with your social proof efforts?
Whether it's building trust, increasing conversions, or enhancing your course’s reputation, defining your goal upfront will provide a guiding framework for your strategy.
Example of goals you can set include:
Establishing yourself as a thought leader in your industry
Increasing traffic from search engines by a specific percentage over a defined period, say 30% in the next year
Boosting your revenue as a course creator by 30% compared to the previous year
Improving student retention and referral rates by 20% increase in repeat course purchases or renewals
Getting 20 social mentions from thought leaders and industry experts
So, if your goal was to get 20 social mentions from leaders in your niche, how do you go about it?
2. Identify Your Audience
It's important to know your audience well for social proof to work. If you don't learn about them, you might not get their attention.
Why?
You don’t know what makes them tick!
To be on the winning side, take a deep dive deep into the:
Demographics (i.e, what do they have in common?)
Psychographics (i.e., what are their habits and values?)
This can be through surveys or even online interactions on Twitter or LinkedIn. There’s no one method.
The idea is to gain insights into who they are and what resonates with them.
This knowledge will inform the type of social proof you use and where to place them that will most effectively influence their decision to mention you.
3. Select Your Social Proof Types
With your audience insights in hand, the next thing to do is choose the social proof types that align best with your goals and that will resonate with your audience.
Whether it's customer testimonials, case studies, endorsements from other industry experts, or user-generated content, select the social proof elements that will most effectively build trust and credibility among your audience.
Also look out for where they go to hang out.
If they are on X (formerly Twitter), prioritise gathering your social proofs in formats best compatible X. This should be the same for other platforms as well.
Your social proofs could be in a form of putting out a tweet
4. Gather Social Proof
Now that you're sure of the social proof format, it's time to gather them.
Here's how you can collect compelling testimonials and case studies that highlight the positive impact of your course on students:
Directly Reach Out for Feedback: Contact satisfied students personally. Ask targeted questions like, "How has this course impacted your professional journey?" To motivate participation, offer incentives such as course discounts or access to exclusive content.
Create Easy Feedback Channels: Facilitate ongoing communication with your learners. Implement tools like Google Forms for surveys and organise monthly Zoom calls for one-on-one feedback sessions. Remember to stress the value of their opinions in enhancing the course experience.
Identify Success Stories Through Metrics: Use course engagement and performance indicators to pinpoint students who have demonstrated remarkable progress. For instance, monitor completion rates and quiz scores with VarsityScape's analytics features.
Not every testimonial will make sense to your audience.
That is why you must clearly outline the student's situation before taking the course, the specific skills or knowledge gained, and the concrete outcomes they achieved, such as securing a new job or earning a promotion.
That way, a clear path of cause and effect has been established between taking your causing and outcome of securing a job.
5. Present Social Proof
Next, present your social proof clearly.
How you present your learners’ testimonials is just as important as getting them together. So, it's essential to strategically present it to maximise its impact.
Consider the following tactics:
Where to Showcase Testimonials and Case Studies: Feature testimonials and case studies prominently on your course landing pages, social media profiles and email marketing campaigns.
Optimising the Presentation of Social Proof: When optimising the presentation, ask yourself: “Do I want people to thoroughly consume or skim through the review?” People pay more attention to video than any other content format, while they just skim through podcasts and long-form content. If you have the budget and willing participants, use video testimonials.
Creating Compelling Narratives from Student Stories: When putting together student success stories, focus on learners’ journey, common challenges beginners face and the outcomes achieved through your course.
Rachel Andrew, Technical Writer at Google, shed more light on the subject:
6. Leverage Social Media for Awareness
Use social media to show off your students' achievements and build a strong community. Try these simple steps:
Post Success Stories: Regularly share your students' success stories and testimonials on social media. Pair these stories with eye-catching images and captions to grab attention. This shows the positive impact of your course on many lives.
Encourage Sharing: Ask your students to share their own experiences on social media using special hashtags or by joining contests. Rewarding or recognising these shares can help spread the word about your course and make your students feel more connected.
Create a Supportive Community: Use your social media to start conversations, share useful resources, and celebrate your students' successes. Encourage students to help each other out. This makes learning together more enjoyable and effective.
Remember to keep an eye on how well these efforts are working. If something isn't working as well as you'd like, try a new approach to make your social media even more engaging and helpful for your students.
This way, social media becomes more than just a way to communicate—it becomes a key tool in supporting and growing your educational community.
How to Better Optimize Social Proof
To make your social proof strategy even stronger and get better results, try these two advanced steps:
Test Different Types of Social Proof
Find out what kinds of social proof your audience likes best by trying out different types, like testimonials or case studies, and seeing which ones work better.
Look at things like:
How much people engage
How many people are signing up
If they are more likely to buy something, or
If they click more on links.
This helps you understand the real effect of your social proof and make smart changes to improve.
Create a Social Proof Library
Put together a collection of all the great things people have said about your service or product, like success stories or user comments.
Organise them so you can easily find and use them for different marketing needs. This way, you always have good content to share that can convince others.
By doing these things, you can make your social proof even more effective
This means more people will trust and believe in your product, which can lead to more sales. Keep trying different things and collecting great social proof to make your strategy even better.
Start Using Social Proof to Market Your Online Course Today
Start using social proof to boost your online course today. You now know how powerful social proof can be in enhancing your course marketing efforts. It's time to take action. Apply these strategies to build trust and draw in more students.
Keep in mind the importance of sharing positive student experiences, using credible platforms, and creating a community of engaged learners. With active use of social proof, you’ll see your enrolments grow.
Looking for more tips? Our blog is full of free resources to guide you in perfecting your social proof strategy. And if you’re searching for a reliable cohort-based platform to host your course, consider VarsityScape.com. We simplify the social proof process at no extra cost to you.
Take that first step now. Don’t wait to harness the power of social proof and start making a real difference in your course enrolments today!
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May 2, 2024
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All Rights Reserved © 2023
Made with ❤️ by the VarsityScape Team
All Rights Reserved © 2023
Made with ❤️ by the VarsityScape Team
All Rights Reserved © 2023
Made with ❤️ by the VarsityScape Team